Time, goldshell / for Audemars Piguet

Audemars Piguet is a legendary swiss watch company. it was established in 1875. The project was asked by Audemars Piguet to give free rein to their imaginations and shake up a bit the brand’s DNA.

“Gold shell” is a poetic representation of natural structures and landscapes. On the face of Gold Shell, each layer symbolizes the accumulation of time and is shaped by incomparable craftsmanship. Sensitive diamond arrangements bring you to a meditational aspect of time, the innate transience of which is evident in the delicate feeling of this watch.

Gold Shell carved Audemars Piguet’s brilliant history and also start to curve our own future.

“Gold Shell” is inspired by the changing and layering of nature through time.

Each layer represents a slice of Audemars Piguet’s evolutionary history and diamonds highlight its glory moments.

The transition between elegant organic form and flat-cut let the Gold Shell fit quietly on the wrist, like a tranquil time stream.

Time, goldshell : fully functional watch prototypes
December 2010
Company : Audemars Piguet
Material: Rose gold, diamonds

Guest teachers : Ronan bouroullec
Pictures by : Photo ECAL – Damien Ropero / Fumiko Ito


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